Last week’s Flash Memory Summit was a whirlwind of tutorials, announcements and networking, including a presentation by our very own CEO Roy Sherrill, but if you missed the announcement by ONFI (the Open NAND Flash Interface organization) that its new ONFI 2.3 specification will include the EZ-NAND protocol, take a few minutes to soak it in. The news about EZ-NAND, which stands for error correction code (ECC) Zero NAND, is especially welcome for manufacturers of smart phones and other high-performance, price-competitive embedded devices. The EZ-NAND protocol dictates that ECCs are done by the NAND itself rather than by the NAND controller or device driver, a much more efficient method (as we’ve been  blogging for nearly two years now). Also, in this era of fast-changing ECC NAND requirements, not having to keep up with the rapidly changing NAND ECC requirements by using costly high-end NAND controllers is a major competitive advantage for OEMs.

In current raw NAND implementations, the host controller is responsible for managing ECC and all other NAND functions like wear leveling, bad block management and compaction. ECC is notoriously difficult to implement in software, and EZ-NAND decouples it from the rest of these functions, allowing device designers to use the system processor for these functions and avoid the use of expensive NAND controllers. This setup, combined with a high-performance flash manager like FlashFX Tera, offers OEMs the ultimate combination of performance, flexibility and low cost to make those high-octane smart phone processors (MIPS, PowerPC, iMX-31 and OMAP families, etc.) really shine. While eMMC, with its hardware-based ECC seems to offer good compromise, the reality is that the other NAND functions (wear-leveling, bad block management and compaction) have to contend with the inexpensive controller found in the eMMC device. Translation: less-than-optimal use of the flash and seriously bogged-down performance in many use cases.

We would love to hear what you thought of this year’s Flash Memory Summit, what you learned, what surprised you and what you liked or didn’t like.  Also, let us know if you have comments or questions about EZ-NAND using the comment field below.

Earlier this month (June 4th) SpaceX sent the Falcon 9 rocket on its maiden voyage from Cape Canaveral Air Force Station with a successful orbital insertion. Falcon 9 is a reusable spacecraft which will be used to resupply the International Space Station under the Commercial Orbital Transportation Services (COTS) program. We are delighted that SpaceX selected Datalight Reliance and FlashFX Pro to protect mission-critical data from the rigors of space travel, such as shock, vibration, temperature extremes and radiation. Emily Shanklin,Director, Marketing and Communications for SpaceX had this to say: “Datalight software enables reliable flash-based embedded computing for SpaceX’s upcoming Falcon 9 and Dragon spacecraft missions in the data-hostile conditions of space.”

Bothell, WA, – June 15, 2010 – Today Datalight announced support for Micron Technology’s 4-gigabit (Gb) 34-nanometer (nm) NAND flash with on-die error correction code (ECC) within its popular flash managers, including FlashFX Pro and FlashFX Tera.

Read the full story here: http://bit.ly/9xn2DW

Recently we developed a sample project to demonstrate how to boot Linux from flash on an embedded system.  Booting NAND with a single (root) file system can be a challenge, even when using a NOR chip to initialize as this project did. So how did we do it? In order to simplify the process, we loaded our Datalight bootloader into the NOR flash and programmed the monitor that comes with the board to jump directly to it. So if you use the sample project with a Freescale i.MX31, a single command starts the loader and allows it to load the kernel and the initial RAM disk from flash managed by FlashFX Tera with Reliance Nitro. It will then read them into memory, jump to the kernel, and the kernel will start running code from the initial RAM disk which loads the FlashFX Tera and Reliance Nitro drivers into the kernel. Next, it mounts the flash as the root file system and the system is powered up and running. Within about ten seconds your i.MX31 is up and running with FlashFX Tera running the flash and Reliance Nitro running as the root file system. If you’d like to try it for yourself, we’ve included sample code for this project with our latest product release. In addition, our sample loader could just as easily be loaded into memory other ways.

Bothell, WA, – May 5, 2010 – Today Datalight announced support for Linux kernel versions up to 2.6.33, the most recently released Linux versions available. FlashFX Tera, the file-system independent flash memory manager and Reliance Nitro, the highly-reliable, high-performance file system offer much faster mount times than UBIFS, YAFFS, or JFFS2. In addition, the Datalight products boost write speed over the standard file systems and provide out-of-the-box support for over 300 different flash memory parts from all the leading suppliers. Linux is finding its way into more devices such as smart phones, automotive infotainment, and industrial equipment which require both responsiveness and 100% data reliability.

“With the growth in adoption of Linux for data-intensive embedded devices, OEMs need a flash file system that better supports their reliability and performance requirements.” said Roy Sherrill, Datalight CEO. “By supporting the most recent kernel versions of Linux we’re filling that gap in the market with a robust, commercial-grade solution backed by our reputation for responsive, high-quality support.”

FlashFX Tera supports the full range of flash technologies including NAND, NOR, and MLC NAND flash in a single driver. Its patented wear-leveling and bad block management extend the useful life of devices using flash. While FlashFX Tera can be used with virtually any file system, pairing it with Reliance Nitro provides an optimized data storage software stack to simplify system development.

FlashFX Tera 1.2 and Reliance Nitro 1.2 are available immediately from Datalight and the Datalight worldwide network of channel partners. Please visit us at http://www.datalight.com/partners/worldwide-sales-partners to find a reseller near you.

The Reliance family of file systems and FlashFX family of flash media managers comprise the Datalight flash file system solution. Reliance was designed from the ground up for high reliability applications. Dynamic Transaction Point™ technology gives developers full control over performance and data protection characteristics, protecting users from file system corruption, even after unexpected system interruption. Embedded applications can benefit from faster boot times that remain consistent for the life of the product, regardless of disk size. FlashFX™ Tera features pre-written support for over 300 flash parts, works with virtually any NAND controller, and features wear leveling, bad block management, and background compaction for unrivaled performance.

For information, contact:
Kerri McConnell, Director of Marketing
425.686.1069
kerri.mcconnell@datalight.com

About Datalight

Datalight, Inc. headquartered just north of Seattle, Wash., develops technologies to enable risk-free mobile data. Datalight file system and device driver software ensures reliability, performance and flexibility, and is used worldwide on many of today’s most well-known devices.  For more information, visit http://www.datalight.com/, call 800.221.6630 or visit blog at http://blog.datalight.com

###

DATALIGHT, Datalight, the Datalight Logo, FlashFX, FlashFX Pro, FlashFX Tera, Reliance, Reliance Nitro, ROM-DOS,  One-Boot, One-Boot+File, and Sockets  are trademarks or registered trademarks of Datalight, Inc. All other product names are trademarks of their respective holders. Specification and price change privileges reserved.

We recently had the opportunity to work with Digital Payment to solve a NAND flash corruption issue by using the validation tools that come standard in FlashFX Pro. You’ve probably seen their shiny parking meters around town, including many remote locations that have no permanent power and no easy access to service. That’s why when Digital Payment learned of the reliability benefits of Reliance, they saw an opportunity to improve up-time and lower service costs. Reliability is just one of many reasons their parking meters are popular with parking lot owners and municipalities looking for dependable, user-friendly machines. Be sure to check out the full case study for more information about Digital Payment’s experience with FlashFX Pro and Reliance.

Bothell, WA, – March 18, 2010 – Datalight announces support for Linux kernel versions up to 2.6.29 with new versions of FlashFX Tera, the file-system independent flash memory driver and Reliance Nitro, the highly-reliable, high-performance file system. FlashFX Tera version 1.2 offers out-of-the-box support for over 300 different flash memory parts from all the leading suppliers, expanding the choice for OEMs using flash memory. Linux is finding its way into more devices such as smart phones, automotive infotainment, and industrial equipment which require both responsiveness and 100% data reliability, by adding Reliance Nitro 1.2, OEMs can ensure rock-solid reliability of their systems without paying a performance penalty.

“Datalight continues to raise the standard in delivering advanced file system features for MontaVista Linux,” said Dean Misenhimer, Director of Marketing at MontaVista Software. “Our partnership provides our customers the option of a pre-integrated professional flash file system solution to speed their development of flash-based devices. This ultimately leads to faster time to market with superior performance and reliability.”

FlashFX Tera supports the full range of flash technologies including NAND, NOR, and MLC NAND flash in a single driver. Its patented wear-leveling and bad block management extend the useful life of devices using flash. While FlashFX Tera can be used with virtually any file system, pairing it with Reliance Nitro provides an optimized data storage software stack to simplify system development.

Reliance Nitro version 1.2 also adds support for extended file attributes. Most commonly used to designate file permissions, extended attributes are important to customers using special Linux distributions like SMACK. As data quantity and complexity in devices grows, extended file attributes can also be used for storing additional metadata (data about the data), such as digital rights information, GPS location or any information that makes finding and using the data easier. The ability of Reliance Nitro to serve as the root file system for Linux can simplify the data storage stack for these devices by allowing them to operate with a single file system.

“With the growth in adoption of Linux for data-intensive embedded devices, OEMs need a flash file system that better supports their reliability and performance requirements.” said Roy Sherrill, Datalight CEO. “By migrating our flagship products to Linux we’re filling that gap in the market with a robust, commercial-grade solution backed by our reputation for responsive, high-quality support.”

FlashFX Tera 1.2 and Reliance Nitro 1.2 are available immediately from Datalight and the Datalight worldwide network of channel partners. Please visit us at datalight.com to find a reseller near you.

The Reliance family of file systems and FlashFX family of flash media managers comprise the Datalight flash file system solution. Reliance was designed from the ground up for high reliability applications. Dynamic Transaction Point™ technology gives developers full control over performance and data protection characteristics, protecting users from file system corruption, even after unexpected system interruption. Embedded applications can benefit from faster boot times that remain consistent for the life of the product, regardless of disk size. FlashFX™ Tera features pre-written support for over 300 flash parts, works with virtually any NAND controller, and features wear leveling, bad block management, and background compaction for unrivaled performance.

About Datalight

Datalight, Inc. headquartered just north of Seattle, Wash., develops technologies to enable risk-free mobile data. Datalight file system and device driver software ensures reliability, performance and flexibility, and is used worldwide on many of today’s most well-known devices.  For more information, visit http://www.datalight.com/, call 800.221.6630 or visit blog at http://blog.datalight.com

###

DATALIGHT, Datalight, the Datalight Logo, FlashFX, FlashFX Pro, FlashFX Tera, Reliance, Reliance Nitro, ROM-DOS,  One-Boot, One-Boot+File, and Sockets  are trademarks or registered trademarks of Datalight, Inc. All other product names are trademarks of their respective holders. Specification and price change privileges reserved.

If you’re on LinkedIn, check out the Realtime Embedded Engineering Group for an interesting and often lively discussion of the issues facing our community. We particularly enjoyed reading the recent thread about the drivers included by hardware vendors being less than optimal for most flash parts. The consensus can be summed up in one blogger’s statement;

“What many silicon vendors refer to as a ‘driver’ is nothing more than the code left over by their inhouse hardware development team. This code typically exercises just a small subset of the device capabilities (or whatever they were working on last) and doesn’t even come close to meeting the definition (or spirit) of a general purpose device driver.”

We couldn’t have said it better ourselves. A lot of our time in developing our FlashFX family of flash memory drivers is spent ensuring completeness, reliability and portability to a wide variety of CPUs and operating systems.

It’s been over 20 years since NAND flash was supposed to take over the world, so why is the ‘ultra-portable’ laptop I’m writing this on still using HDD? And why, nearly 30 years after the invention of flash, are we still debating its applications vs. the rotating platter? Given the performance advantages of flash and the mechanical shortcomings of HDD – things like wear and susceptibility to shock and vibration, not to mention the latency associated with spinning up for reads – it’s no wonder that flash has long been the darling of memory technology futurists. So why after all this time has flash not replaced older technologies? I’ll give you a hint: It’s all about the money. But it’s not only about the money – check out our list of five top barriers to flash adoption:

1. Cost – Despite years of oversupply in the flash market, and the corresponding reductions in price, flash is still relatively expensive when compared to HDD, especially on a $/bit basis. To make matters worse, the current economic climate has taken its toll on the flash industry, spurring several rounds of consolidation and requiring flash vendors to curb manufacturing costs by shrinking portfolios and closing fabs. Predictably, these changes in the supply landscape are causing prices rise in many cases, making the cost factor an even bigger problem for flash.

2. Shrinking lithography = lower endurance – One way for flash manufacturers to remain competitive is to use smaller die size to reduce raw material costs. Just a couple years ago, the vast majority of NAND flash was manufactured with 90nm lithography. Most vendors are now planning to move to 30nm technology either this year or next. An unfortunate side-effect of smaller lithography is significantly decreased endurance. SLC NAND, which had 100K + erase cycles, is now predicted to be in the 50-70k range. The biggest impact is on MLC NAND where the endurance has gone from 10k erase cycles to around 3k (a 70% reduction!).

3. Increasing ECC – Another side-effect of shrinking lithography is an increase in error rates for flash, requiring stronger correction codes. Most SLC NAND flash today requires 1-bit correction. That number is predicted to increase to 4-bit on 30nm NOR parts. And the ECC outlook for MLC NAND is even worse, requiring ECCs greater than 12-bit (compared to 4-bit or 8-bit today). These increased ECC requirements mean the controller design for managing flash will become more complicated, and more difficult for OEMs to implement. Performance will also be impacted, especially if the ECC is done in software running on the host processor.

4. Vendor volatility – Churn or volatility in the flash market, the products of a difficult economic climate, are making it difficult for OEMs to find a reliable source of flash parts. Examples are everywhere; A major flash supplier is currently under Chapter 11. There are merger talks happening between SanDisk and Samsung. Asian vendors have been hit especially hard, particularly those also in the DRAM business. OEMs are rightfully concerned about interruptions to their production cycles in the midst of all this turmoil.

5. Lack of killer application – While NAND flash densities have continued to increase, the industry is still waiting for the killer application to gobble up these immense quantities of flash. For long SSDs have been viewed as that application but they have not taken off as fast as the flash industry would have liked.

In spite of the obstacles faced by the industry, flash remains a strong and growing choice for data storage and has put breakthrough devices like MP3 players and smart phones (iPhone!) into the hands of millions of consumers. Early adopters of SSD technology in laptop computers, netbooks and enterprise applications are making a solid case for mass market potential there, which should significantly drive flash adoption in the next few years. Visit the FlashFX Tera page to learn how Datalight is making flash easier and more competitive.

Sea Change Hits Consumer Electronics as Customers Demand Long-term Value

For the first time in more than a decade, people are saving again. In 2007 and years prior, the savings rate hovered around zero as we maxed our credit cards and lines of credit, driving the savings rate into the red and giving the world’s manufacturing base an almost unbelievable boom. In January 2009 though, something unexpected happened; the US savings rate suddenly moved above 5%, the highest in decades. As news of our cloudy economic picture has emerged, consumer behavior is shifting away from status-seeking luxury purchases toward more value-based buying patterns, forcing manufacturers around the world to take notice. And after decades of excess, the shift to thrift is looking like a lasting trend.

But what does this mean for Embedded? As consumers focus on needs over wants, they will increasingly seek out products that are proven durable and reliable.

This will have broad implications for manufacturers of everything from cars to clothing, refrigerators to embedded devices. Today’s consumers are choosing efficiency, durability and value over gee-whiz gadgetry. Consumer mobile OEMs too must focus on delivering value and fewer, more targeted features. Rather than packing devices full of a laundry list of apps and expensive hardware, this means streamlined offerings and more segmented products, while making sure the consumer doesn’t feel like they’re missing out. Motorola’s new EM330 is a prime example of this kind of pared-down, demographic-specific approach. The phone, called the MOTOROKR STAR is marketed specifically toward music lovers, offering a basic clamshell with music recognition software and download-on-the-go at a price point in the sub-$200 range.

As OEMs scramble to add value and enhance their reputations for durability and reliability, Datalight responds with products that support those goals. The combination of flexible flash management that lowers bill of material costs, wear-leveling algorithms extend flash life by several times, and the rock-solid reliability of our file system become essential components of a strategy to provide value to customers.

Many have remarked that markets are driven by a combination of fear and greed. Though the pendulum has recently taken a dramatic –and we believe temporary– move in the direction of fear, ultimately we know a move away from excess is good for all of us and good for the world we live in. Here’s hoping the trend toward value and quality is a long-lasting one.